Ford Corporate Redesign

Ford Corporate Redesign

The redesign of Ford's corporate site was an opportunity to reposition an historic automotive company as a modern innovation company. The site seeks to inspire career seekers, investors, and Ford's own workforce with the company's vision for business. We approach this through a simplified communication platform, elegant design, and nuanced storytelling about Ford's impact on a changing world. The result is long-form reportage, documentary video, and interactive elements working in harmony to bring the Ford story to life.

CLIENT: FORD         AGENCY: RAZORFISH          ROLE: CREATIVE DIRECTION

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Credit

ART DIRECTION: THOMAS DUDON

ACD: ARTHUR VAUGHN

COPYWRITER: JEFF CARDONI