Ford Corporate Redesign
The redesign of Ford's corporate site was an opportunity to reposition an historic automotive company as a modern innovation company. The site seeks to inspire career seekers, investors, and Ford's own workforce with the company's vision for business. We approach this through a simplified communication platform, elegant design, and nuanced storytelling about Ford's impact on a changing world. The result is long-form reportage, documentary video, and interactive elements working in harmony to bring the Ford story to life.
CLIENT: FORD AGENCY: RAZORFISH ROLE: CREATIVE DIRECTION
ART DIRECTION: THOMAS DUDON
ACD: ARTHUR VAUGHN
COPYWRITER: JEFF CARDONI