Motorola.com

Motorola + Motomaker

The brief asked for an immersive e-commerce site that challenged traditional online mobile stores. Our response? That since smartphones have become such a big part of today’s lifestyle, it only made sense to make lifestyle a big part of shopping for smartphones. So we created a personalized experience including a tool that tailors the customizable Moto X phone to every individual style.

CLIENT: MOTOROLA          AGENCY: DIGITAS          ROLE: CREATIVE DIRECTION

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Brand Photography

We set the mood for the new Motorola.com with lifestyle photography that felt young, fresh and energetic.

Motomaker

The app creates real-time rendered via WebGL, interactive 3D graphics that run in a web browser without the need to download or install any additional plugins. Moto Maker’s intuitive UI turns what could be a cumbersome and intimidating process into one that is striking in its simplicity.

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The TV Spot

Credit

AGENCY: DROGA5

AD: THOMAS DUDON

DESIGN: RYAN KALUS, MARLIES GIELLESE

3D: RYAN DECARLO, GRAFX

DEV: CHAD DROBISH